According to @KookCapitalLLC, the New York Post has started engaging in paid promotional content, as highlighted in a recent tweet and attached example (source: Twitter/@KookCapitalLLC, June 12, 2025). This move signals a growing trend of mainstream media monetizing content through sponsorships, which could influence retail trader sentiment and trigger volatility in assets discussed in such paid placements. Crypto traders should monitor mainstream media endorsements closely, as increased paid shilling may lead to sharp price reactions in lesser-known tokens or stocks mentioned in these promotions. Staying alert to media-driven pumps and dissecting the credibility of sources is now more crucial for active trading strategies.